Description

Anatomy of a Sales Funnel – eBook

A sales funnel is the path your leads take from when they first become aware

of your brand until they become a customer. The idea of a sales funnel is quite

simple but in order to get a solid ROI, you need to know what you’re doing.

Whether you’re selling an inexpensive pair of shoes or a very expensive

software package, the consumers will take a similar journey. They will

need information, reassurance, and nurturing to get them from the top of

your funnel, where they discover your brand, to the bottom of your funnel,

where they ultimately make a purchase.

What’s inside this 60 page eBook?

Chapter 1: What Is a Sales Funnel?

There are four basic stages of a good sales funnel:

• Awareness
• Interest
• Desire
• Action

Chapter 2: How to Build the Perfect

Marketing Funnel

Technically, there’s no such thing as the perfect marketing funnel. There are

so many different combinations and different types of businesses that no one

approach is perfect.

Chapter 3: The Top of the Funnel

There are many ways to get prospects to the top of your funnel:

• Blogs and articles
• Social media
• Video
• Direct email
• PPC advertising
• Webinars

Chapter 4: The Middle of the Funnel

The middle of the funnel is for building interest and making your product

desirable to the prospect.

Chapter 5: The Bottom of the Funnel

The bottom of the funnel is for action. It’s time to pull the trigger and get the

sale.

Chapter 6: Qualifying Leads

Qualifying a lead is the process of figuring out whether a prospect meets the

criteria to purchase your product or service.

Chapter 7: Tracking Your Market Funnel Metrics

Once you’ve created your funnel and determined how prospects will interact

with it, you need to figure out which metrics you’ll use to track your results.

Chapter 8: Finer Points

Here are a couple of things to keep in mind as you start building your funnel.