Anatomy of a Sales Funnel - eBook
A sales funnel is the path your leads take from when they first become aware
of your brand until they become a customer. The idea of a sales funnel is quite
simple but in order to get a solid ROI, you need to know what you’re doing.
Whether you’re selling an inexpensive pair of shoes or a very expensive
software package, the consumers will take a similar journey. They will
need information, reassurance, and nurturing to get them from the top of
your funnel, where they discover your brand, to the bottom of your funnel,
where they ultimately make a purchase.
What’s inside this 60 page eBook?
Chapter 1: What Is a Sales Funnel?
There are four basic stages of a good sales funnel:
● Awareness
● Interest
● Desire
● Action
Chapter 2: How to Build the Perfect
Marketing Funnel
Technically, there's no such thing as the perfect marketing funnel. There are
so many different combinations and different types of businesses that no one
approach is perfect.
Chapter 3: The Top of the Funnel
There are many ways to get prospects to the top of your funnel:
● Blogs and articles
● Social media
● Video
● Direct email
● PPC advertising
● Webinars
Chapter 4: The Middle of the Funnel
The middle of the funnel is for building interest and making your product
desirable to the prospect.
Chapter 5: The Bottom of the Funnel
The bottom of the funnel is for action. It’s time to pull the trigger and get the
sale.
Chapter 6: Qualifying Leads
Qualifying a lead is the process of figuring out whether a prospect meets the
criteria to purchase your product or service.
Chapter 7: Tracking Your Market Funnel Metrics
Once you’ve created your funnel and determined how prospects will interact
with it, you need to figure out which metrics you’ll use to track your results.
Chapter 8: Finer Points
Here are a couple of things to keep in mind as you start building your funnel.
Anatomy of a Sales Funnel
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